“The Rest of the Story” of the Success of Harlan Sanders
THE HARD WAY
It is comparatively easy to prosper by trickery, the violation of confidence, oppression of the weak, sharp practices, cutting corners – all of those methods that we are so prone to palliate and condone as “business shrewdness.”
It is difficult to prosper by the keeping of promises, the deliverance of value in goods, in services and in deeds –and in the meeting of so-called “shrewdness” with sound merit and good ethics.
The easy way is efficacious and speedy – the hard way is arduous and long. But, as the clock ticks, the easy way becomes harder and the hard way becomes easier. And as the calendar records the years, it becomes increasingly evident that the easy way rests hazardously upon shifting sands, whereas the hard way builds solidly a foundation of confidence that cannot be swept away.
Thus we builded.* Sanders Courts and Cafes
Present participle and verbal noun. To fashion or frame according to a systematic plan or by a definite process; to create; to BUILD a reputation.
And that, marketeers, is the rest of the story.