New Book, New Dog, New Plan
I averaged two guest blogs a week during the summer, and continued to send notices to book stores and schools about all the books, and advance announcement for Ice.
In July we drove to Michigan for a 100th birthday party and a visit with my 90 year-old parents. The bookstore in town, Stray Dog Books, who have carried ....
I returned to Marietta, Georgia, in August for the Civil War Show at the Civic Center and shared a table with John Warren once again. It was a good show and I still exceed my self-imposed goal of 2 or more sales an hour. Keep your goal attainable but challenging.
With so many things going so right, we added a new golden retriever to our household. He’s a sleek red male and we call him Buddy, because he is one and because he liked that name. He’ll especially be Dave’s Buddy on all those weekends I’m gone selling books. They’ll have lots of male bonding time. Buddy keeps me company in the loft while I’m writing and takes me for walks when I need some fresh air. The house doesn’t seem so empty anymore. And now when I’m writing and mumbling to my story characters, I can say I’m talking to Buddy! The Bud Man is a good listener.
I’m working overtime to create sales plans for Cracks in the Ice. I’m looking for promotion opportunities and trying to locate the right niche for this one. It won’t be going to dog shows, Civil War events, or Vietnamese church parishes.
I’m ordering oversized postcards showing the book cover and verbiage to send to ice rinks and training centers. Hope this will work, as this is an expensive promotion. I’m searching the net for display ideas for the table, looking for private schools and academies in the northeast that include ice skating on their campuses.
New dog is perfect, new book is exciting, but new sales plan is challenging!