A New Adventure
The grid on my spread sheet now listed almost 2000 ice arenas across the country. I had large postcards printed and they were ready to mail. They were pretty, in color and glossy, 5” X 7.” I added Christian high schools to my list of middle schools on the spread sheet, and updated the list of indie stores. Several stores had gone out of business ....
Every book by every author requires unique marketing, in my opinion. The exception to that, of course, would be an author who is so well known that his name sells the book. Cracks in the Ice is a book I need to speak about, passionately. I need to locate the teen readers, and begin to tweet.
I made a tablecloth using some “icy” fabric, ordered new bookmarks from the printers and purchased miniature resin skates to display along with the Sonja Henie Program I’d purchased in Virginia. (See blog post Sept. 30, 2013) I tied the ribbons in the bookmarks and set up the display in various ways until it suited me. I practiced my sales pitch and outlined my presentations. My fifth book now had its traveling setup and we were ready to go in 2013. The year 2012 was winding down.
On Veteran’s Day, 2012, Avery’s Crossroad received the bronze medal for Outstanding Children’s Literature with a Military Theme from Stars and Flags Book Award. This was the identical award Avery’s Battlefield received in 2011. I’m so amazed, and grateful to be in such fine literary company.
In December, Dave and I traveled I-95 to exit 5 to visit the NC Visitors Center, where, since early November, a wire- shaped Christmas tree has been on display decorated with the covers of books written by North Carolina authors participating in Book ‘em North Carolina next February. The tree will be on display until then. They say thousands of people will view it. I have five book covers dangling from the tree, including Cracks in the Ice. This event is heavily promoted and has some major sponsors. I’m really looking forward to it., and hope to start the year selling books.